Anove Beauty Ad

Social media campaign for the clean beauty skincare brand Anove.

Anove wanted to promote two of their main products: The Cleansing Gel and Perfecting Oil. These two products used in tandem would be marketed as the “Anti-Maskne Duo.” The challenge was to create a compelling advertisement that showed both products. Using the blue color scheme of the brand, I offset it with its complimentary color orange. The goal was to make the design bright and eye catching with a focus on branding and the bottles.

The original campaign was successful so Anove hired me again to highlight a feature on their website that shows the ingredient list for each product. To emphasize this, I took the main ingredient for the five products in the skincare line and created individual 1080×1080 posts for social media. After doing research on each product, I made the ingredient name large and then what problem it treats underneath in italic. This encourages Anove’s consumers to see that the products are clean and cruelty free while also educating potential consumers.