Fox Sports App Promo

The New Fox Sports App: Get it, Use it, You’ll Love it!

Using After Effects, I created a motion animation that advertised the key features for the newly updated Fox Sports App. The project was voiced-over by Fox Sports NFL talent Charissa Thompson. I integrated live game footage and mixed media such as the photo swipe through effect. This promo aimed to inform users of new features such as game scores, live tv, and favoriting players or teams for updates. I wanted to make the promo quick for online audiences since this was targeting our digital audience.

This first video was received well so I pitched another concept for a phone inception video that now incorporated our talent. I was able to work with the biggest names at our network. Most were recorded in studio but one was recorded online since they were remote. The new goal was to push users to favorite teams, players, and shows to subscribe and receive updates. The original pitch deck is included to provide the full scope of the project. Editing was done in After Effects using the Mocha AE plugin to rotoscope the green screen on the phones.

Finally, I created individual promo videos for each original digital podcast. In the third video, RJ Young issues a direct call to action to follow him on the Fox Sports App.